Paid Search

Paid Search is also known as Pay Per Click (PPC), and it's a powerful digital tool that can help your business reach potential customers when they're searching for products and services you can provide.

In comparison to Paid Social, although the ads are text-only and therefore a less 'rich' experience, Paid Search is likely to drive higher-intent traffic to your website.

We have the expertise and skills to help you grow your business with Paid Search profitably.

Ready to let us effectively manage your budget and optimise your campaigns for maximum performance and growth?

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Targeted Advertising

Faster Visibility

Cost Effective

Measurable Results

Our Approach

Successful Pay Per Click (PPC) advertising isn't just about getting traffic to your website, it's about knowing how to implement a strategic approach so you can be there when your audience is ready to purchase your product or service.

Research

Researching competitors and industry to identify consumer problems that you can solve. Carrying out keyword research across various platforms allows us to identify various search intents and capture potential customers at different stages of their journey.

Ad creation + Optimisation

Writing clear engaging ads that include our targeting keywords with strong CTAs, as well as using extensions and A/B testing to see what ad copy resonates with your audience the best.

Monitoring + Adjustments

Optimising bid strategies and budgets based on performance data to get the most out of your ad spend, and using platform data to focus on the most profitable audience segments.

"We've had the pleasure of working with Steve for our marketing needs, and he has been nothing short of exceptional. From day one, Steve has been helpful, kind, and professional. He consistently goes above and beyond the original scope of work, always delivering with a smile and impressive efficiency. Steve has been instrumental in helping us achieve and exceed our target numbers. His expertise in marketing strategy, campaign management, and content creation has significantly elevated our marketing efforts. His dedication and skill have made a tangible difference in our results. We highly recommend Brand Shed to anyone in need of a top-notch marketing professional. Steve's ability to deliver outstanding results with a positive attitude makes him an invaluable asset to any team."

⭐⭐⭐⭐⭐ Dvir Cohen, CEO

Is Paid Search right for my business?

Paid Search is a brilliant way of getting in front of target customers who are in market for your product/service. In order for Paid Search to work, you'll need to decide what you're willing to pay for a new customer with regards to business profitability. This then helps define the campaign budget, based on how many new customers you want to acquire, and the market average to generate clicks for your keywords.
Is Paid Search expensive?

Paid Search costs vary depending on what industry you're in, your competition and your goals. Agencies charge a fee to manage your ads on behalf of your business and this can range depending on experience. We will work with you to understand your objectives and therefore how much time is involved to reach those objectives. Make sure you ask what's included in the fee when you're looking for an agency / freelancer to run your ads.
How does Paid Search work?

When someone is looking for an answer, they usually look on Google. Whether it's for the best coffee nearby, digital marketing agencies or what time their local hairdresser opens. Google allows businesses to advertise their product or service, and based on a number of factors, Google ranks the paid results based on relevancy, your bids and competition (and other factors). Potential customers then click on the ads and land on the website with the intent to find out more about the business or get in touch. The business then pays for the click on their ad.
What is the difference between Paid Search and SEO?

The main difference between Paid Search (PPC) and SEO (Search engine optimisation) is that you pay for the click on a paid search ad vs you don't for SEO. SEO is the process of improving your website to increase its visibility on Google, Bing and other search engines, and it typically takes a lot longer to see results. A good marketing plan will have elements of both.
How do I get started with PPC?

Sit down and work out your business numbers Understand your campaign goals, are they achievable? Perform keyword research for PPC Decide on your PPC budget ( calculation based on goals vs CAC) Choose your campaign type and channel Setup tracking and check it works. Set up your campaign and ad groups Define your location targeting Write ads that answer a solution for customers Create and launch your ad